Are Brent students really green?

Many of you are business students. You probably have studied different marketing strategies. This article explains how different marketing strategies may or not be successful when used with different environmental initiatives.

http://www.goodlifer.com/2011/04/mainstream-green-moving-sustainability-from-niche-to-normal

The study shows how different societies are made up of different groups with different attitudes and behaviors related to "being green".

The study defines the following groups:

• Super Greens - They lead the way green behaviors. They 
• Upper Middle Greens - They recognize the need to make green choices but are sometimes detracted by high cost or great inconvenience.
• Lower Middle Greens - Tend to see impending environmental disasters as hype. They are less likely to make a decision merely on the basis of what is good for the government.
• Green Rejectors - They completely reject the idea of environmentalism. They so not see how environmental issues affect them and much less so how they should change their behaviors in order to have less impact on the environment.

How do you think that the Brent community compares with either the U.S. or China??

Image source: http://www.ogilvyearth.com/wp-content/uploads/2011/05/OgilvyEarth_Mainstream_Green.pdf